Erik Seo Photography Blog

For 4FRNT Skis’ company profile in the 2007 Photo Annual issue of Freeskier Magazine was coming up and the guys at 4FRNT came up with the idea of bringing their office to the snow, in Snowbird Mountain Resort’s aerial tram. Matt Sterbenz, Joe Stumpf, Steele Spence gathered up part of the office, loaded up and set up shop in the new pseudo-office. Desks, computers, coffee pots, magazines, posters, skis, boots and anything else you could think of was all setup within the walls of the tram. Let me tell you, an aerial tram is the worst studio environment ever next to a box lined with mirrors! I had to light the interior of the tram in order to balance the exposure of the interior and scene through the windows. Dealing with the reflections from the windows and stainless steel trim inside the tram was a complete nightmare to keep under control, try to avoid shooting inside a tram as a studio. The 4FRNT crew kept the shoot fun, providing entertainment throughout the shoot, keeping it real all morning. Thanks to Laura at Snowbird and the lift crew for making the shoot happen!